L'Oreal True Match Concealer Pencils.
L'Oreal Telescopic Shocking Extensions Mascara.
Physicians Formula Nude Smoky Eyeshadow Palettes, Cream Eyeshadows, Eyeliners, and Kajal Pencils.
Neutrogena cream stick eyeshadows.
Neutrogena MoistureSmooth Color Sticks.
Kiss Gel kits and imPRESS Press On Manicures.
Kardashian Khroma eye palettes, eye and face palettes, lip duos, and falsies.
L.A. Girl Ombre Polish Kits.
Rimmel Sun Shimmer Maxi Bronzer.
Maybe it's because I live under a rock, but isn't e.l.f a new thing to WalMart? This display had the Essential and Studio lines on it!