I was lucky enough to snag a press pass to The Makeup Show L.A., a two day event dedicated to artistry, networking, community, inspiration, and education for the makeup professional running from March 19th until March 20th at California Market Center. The lovely bloggin' ladies that I had the honor to hang around with during Generation Beauty said that TMS LA was hands down their favorite trades show because it was more intimate than IMATS, and more focused than Gen Beauty. I'm really looking forward to attending!
Tickets are actually quite affordable at $50 for a day, or $70 for both. Since this is a pro only event, you may want to check out their ticket page to see if you qualify or can get any discounts. Since 2016 marks the 10th anniversary of The Makeup Show, they're hosting a "Femme Fatale" pre-show gala at the Millennium Biltmore Hotel on March 18th at 7:30. The gala is in honor of Susan Cabral-Ebert, President of The Make-Up Artists and Hair Stylists Guild, IATSE Local 706, and her dynamic role in the makeup industry. Just like other swanky galas, they're be delectable hors d'oeuvres, drinks, dancing, and mingling with the well-to-do figures of the makeup community. Tickets for the gala are separate from the event tickets, but if you buy both at once you can get a discount.
The exhibitors line up is very impressive and contains a great mix of more mainstream brands (i.e. NYX, Kat Von D, Make Up For Ever), and more make up artist focused brands (i.e. Mehron, Z Palette, Temptu Pro). To see the list of exhibitors, click HERE, or simply check out the floor plan below.
The event also boosts an impressive keynote speaker list:
Saturday, March 19
- Charlie Green - Making Impact: Makeup and More - 10:30 AM - 11:30 AM. With celebrity clientele such as Courtney Love, Martha Steward, Angelina Jolie, Salma Hayek, Penelope Cruz, Heidi Klum, Adriana Lima, and Gisele Bunchen, Charlie Green has been one of the most influential artists in the industry for nearly 20 years. In this keynote, she will give a first-hand glimpse into the signature style that helped her make her mark, including secrets that have kept her working with the top photographers, models, and magazines in the business.
- Scott Barnes - The Signature Style of a Celebrity Artist - 12:00 PM - 1:30 PM. One of the most celebrated and sought after makeup artists in the industry, Scott Barnes will share his insight into working in the celebrity and editorial world, offer expert advice on how to bring your makeup to an editorial level in every application and lets you know how to find your own footing in this ever-changing business. Scott will also demonstrate the signature style and skills that have positioned him as the celebrity artist he is today.
- Kat Von D and Erik Soto, Hosted by James Vincent - Living In Color - 2:00 PM - 3:00 PM. Artist, television personality, and entrepreneur Kat Von D has been breaking down barriers in tough industries her entire career. As a tattooist she managed to not only make a name for herself in the male dominated world of professional ink but has managed to establish herself as a master celebrated by many. In this first time keynote at The Makeup Show, Kat takes to the stage with Erik Soto, Global Makeup Artist for Kat Von D Beauty to share the sroty behind her eponymous makeup line. Listen in as Kat offers insight into how she has made a name for herself by staying true to her own beliefs and lets you in on the secrets to her success.
- Susan Cabra-Ebert, Christina Smith, Eugenia Weston, Melanie Levitt, Hosted by James Vincent - Union Strong: Women in Television and Film - 3:30 PM - 4:30 PM. In this panel discussion, President of The Make-Up Artists and Hair Stylists Guild, IATSE Local 706, Susan Cabral-Ebert has helped us put together a panel of some of the very first women that were inducted into the union and have gone on to become our industry's most influential artists. Our panelists include Emmy and Academy Award nominees and winners and designers and department heads from some of the most iconic TV and film moments. They will discuss their individual careers, iconic accomplishments, and challenges still faces specifically by female artists in all areas of the industry today. These artists, who can still be found on some of the most famous sets in the world, will offer advice on what you can do to be part of today's union and guide you to build a career in any area of the industry.
Sunday, March 20
- Jamie Greenberg - Changing the Game: A New Movement in Makeup, Sponsored by Temptu PRO - 10:00 AM - 11:30 AM. With magazine editorials for magazines including Allure, Elle, Lucky, Harper's Bazaar, and L'Uomo and Vogue under her belt and a client list that includes Kaley Cuoco, Rashida Jones, Anna Faris, Lizzy Caplan, Elisabeth Moss, and Jordana Brewster, Jamie represents the modern artist with ingenuity and integrity. In this keynote Jamie will demonstrate the technique that has made her one of the most sought after artists in Hollywood while introducing the all-new TEMPTUair. This first-ever cordless makeup device addresses multiple beauty needs replacing brushes, sponges, and other set must haves.
- Nick Lujan, Ruby Polanco, and Lori Taylor, Hosted by James Vincent - The Skin That I'm In: Diversity in Artistry and Application - 12:00 PM - 1:00 PM. In this age of social media marketing and overwhelming amounts of information inundating us constantly the idea that the needs of our artists and clients of color are not being met seems impossible. In the first time panel our Director of Education and Artist Relations James Vincent invites a diverse panel of brand owners, artists, and beauty insiders to join him on stage to discuss this hotly debated topic and explore what we can do as a community to become of the inclusion. We will discuss favorite products, personal viewpoints, and share information and opinions on the importance of breaking race barriers in our artistry and industry.
- Donald Simrock, Madeline Leonard, and Taylor Babaian, Hosted by Michael DeVellis 0 Our Industry Today - 1:30 PM - 2:30 PM. In this new keynote program presented by The Powder Group, you will hear from a selection of top industry leaders as they discuss the ways that the pro makeup industry has evolve and what we can expect next from this dynamic and ever changing field. Hosted by On Makeup Magazine and TPG founder, Michael DeVellis, who will lead a panel of industry leaders including Donald Simrock, Celebrity Artist and Creative Director for VVV Magazine, Madeline Leonard, Director/Owner Cloutier Remix, and Celebrity Makeup Artist and Author, Taylor Babaian through a discussion of pertinent issues that artists face today. With advances in technology, the influence of social media, more makeup artists entering the industry than ever before, adaptability and an understanding how to navigate your way theough a career in makeup are more important than ever before. Today's clients are looking for more from today's pro, and this session will help you understand how to be all you can be so that you can build your most successful career ever. This must-attend event will provide you the understanding of what you need to be prepared for and what you can leave behind, and set you up for your most successful career ever.
- Kathy Jeung - Artistry and Innovation, Sponsored by NARS Cosmetics - 3:00 PM - 4:30 PM. WIth editorial work featured in publications including Marie Claire, W, Harper's Bazaar, and Vogue, and numerous music videos for artists ranging from Rita Ora, Pink, Gwen Stefani to 30 Seconds to Mars, and David Bowie, Kath has developed a reputation for innovation and an understanding for working with photographers and clients that are also changing the game. In this first time keynote, Kathy will share her story and show you her secrets for unforgettable makeup every time
There will also be a gallery exhibit featuring two of the industry's greatest pioneers: Eugenia Weston and Davis Factor. The Icon Gallery is complimentary and open to all ticket holders of The Makeup Show LA.
The Makeup Show Icon Gallery will be celebrating the 40 year evolution of this renowned makeup artist, in which she transformed from a drug store cosmetic counter girl to celebrity artist, SENNA Cosmetics brand builder, and product inventor. A pioneer in the beauty industry, Emmy nominated Weston has worked with icons including Helmut Newton and Bette Middler.
Truly obsessed with brows, she broke new ground with the revolutionary Form-A-Brow stencil shaping kit. Cited as a "muse" by Kevyn Aucoin, she is gifted with an intuitive eye for color and a talent for teaching pro artists and consumers how makeup transforms beauty and life.
Davis Factor, the great-grandson of legendary cosmetics pioneer Max Factor and co-founder of Smashbox Studios and Smashbox Cosmetics, Davis grew up surrounded by Hollywood and beauty before eventually carving out his on niche in the industry. Inspired by the many greats that surrounded him during his upbringing, Davis also became a renowned photographer, building up an impressive body of work over the past 30 years. A collection of his photographs on display at the Icon Gallery will be a selection of Davis' acclaimed celebrity portraiture.
These galleries will gibe both established artists as well as those just starting out an opportunity to see both the processes and personal possessions of these esteemed artists and also a rare glimpse of the professional tools and techniques that have made their way into the makeup artist's lexicon.